5/19/2023 0 Comments Cookpad usaThere are no bells and whistles when it comes to branding. It’s clear that there is a strong focus on technology, with CookPad creating a website and app that’s both easy and fun to use. ![]() So, what sets CookPad apart from other recipe-sharing sites like MyDish, or even BBC Good Food? This feeds in to the chat element of the platform – more on that and other notable features later. ![]() The company originally started as a way to celebrate the beauty of homemade food, as well as to give those looking after Japanese homesteads the opportunity to connect and integrate with others in society. #whatsfordinner ? How about this zesty couscous recipe Looks delicious and tastes even better! #homecooking /gqIzrUPB2r My overriding impression when first browsing through the app was that it feels refreshing to see photos of recipes that actually look like they’re achievable. This means there’s no professional recipe photos – it’s up to users how slick or polished they want to make their food look. ![]() Cookpad is purposely designed to be accessible, giving all kinds of people a place to find and share the food they love to eat. Unlike Instagram – where picture-perfect, chef-style food reigns supreme – much of the food on Cookpad looks decidedly unsophisticated. The most unique thing about Cookpad is its emphasis on homemade, everyday food. ![]() So, what makes it different, and is its app any good? Here are a few key points to appreciate.
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